Echwan made new friends quickly in the area and began to learn the tricks and trade of growing coffee in
the mountainous region. Once he began to properly harvest and process his coffee, Echwan had to
physically visit each coffee roaster to offer his beans. To also promote his coffee, he launched his own coffee
blog and various social media sites to spread the word about his coffee. This led him to gain the fame he
currently maintains in East Java and connected him with other producers in the Bondowoso region.